Web Design Services

Web design and development

Websites Built to Rank and Built to Convert

Most sites get designed first and fixed for SEO later. I build them the other way around: clean code, fast templates, a structure Google understands and pages designed to turn visitors into calls and leads.

15+

years in SEO and web development

90+

mobile PageSpeed score we aim for

30

days of monitoring after launch

100%

yours: domain, code and content

How I Build Sites That Perform

A website is your hardest-working salesperson. Here's how I make sure it ranks, loads fast and gets people to reach out.

  • SEO-first structure
  • Plan the structure before the pixelsBefore any design work, I map your pages to the searches your customers make. That decides your navigation, URLs and internal links, so every service and location has a page built to rank instead of being buried in a tab. My Link Juice Simulator shows why that internal structure matters so much.What I doKeyword-mapped sitemap and URL planService and location page templatesInternal linking built into navigationClean heading structure on every template
  • Speed and Core Web Vitals
  • Fast on phones, not just on a desktopSlow sites lose visitors and rankings. I build lean templates, compress and lazy-load images, keep scripts in check and test on real mobile connections before launch.What I doCore Web Vitals checked before launchOptimized images in modern formatsMinimal plugins and clean scriptsCaching and CDN setup
  • Conversion design
  • Every page has a jobA pretty site that doesn't generate calls is an expensive brochure. I design around one clear action per page, with trust signals, simple forms and click-to-call where it matters.What I doClear calls to action above the foldReviews, credentials and proof in the right placesShort forms and click-to-call on mobileTracking on every form and button
  • Safe redesigns
  • Keep the rankings you've already earnedRedesigns are where many sites lose traffic. I crawl your current site, map every old URL to its new home, carry over what's working and watch rankings closely for 30 days after launch.What I doPre-launch crawl and redirect mapContent and metadata carried overStaging review before go-live30 days of post-launch monitoring
  • Ready for AI search
  • Structured so search engines and AI can read itSchema markup, clear answer sections and server-rendered content help Google and AI tools understand your business. It's built in from day one, not bolted on later, so your site is ready for SEO, AEO and GEO.What I doOrganization, LocalBusiness and Service schemaFAQ sections with matching schemaPages AI crawlers can readrobots.txt and llms.txt set up correctly

    From Kickoff to Launch

    A typical business website takes 4 to 6 weeks.

    1. 01

      Discovery

      Week 1

      Goals, audience, competitors and a keyword-mapped sitemap.

    2. 02

      Design

      Weeks 2 to 3

      Mobile-first page designs for your review and feedback.

    3. 03

      Build

      Weeks 3 to 6

      Development on a staging site, content loaded, speed and SEO checks.

    4. 04

      Launch and monitor

      Launch week and after

      Go-live, redirects, tracking checks and 30 days of monitoring.

    What Every Build Includes

    No surprise add-ons for the basics a professional site should have.

    Mobile-first design

    Designed and tested on phones first, because that's where most of your visitors are.

    WordPress you can edit

    A site you can update yourself, with a walkthrough so you're never stuck waiting on a developer.

    On-page SEO at launch

    Titles, meta descriptions, headings, alt text and internal links done before go-live, based on my 2026 ranking factors research.

    Analytics from day one

    GA4, Search Console and conversion tracking set up and tested.

    Accessibility basics

    Readable contrast, keyboard navigation, alt text and proper form labels.

    You own it

    Your domain, hosting, code and content stay in your name.

    Most clients combine two or three services. These work especially well alongside this one.

    SEO

    Search Engine Optimization

    Technical, content and link work that compounds month after month.

    Local

    Local SEO

    Win the map pack and local results in your service area.

    PPC

    Google Ads (PPC)

    Google Ads that stop wasting budget and lower cost per lead.

    AI search

    SEO and Artificial Intelligence

    Get cited in ChatGPT, Gemini, Perplexity and AI Overviews.

    Frequently Asked Questions


    Most small business sites I build land between $4,000 and $8,000, depending on the number of pages, custom features and content. Landing pages start at $1,000. You'll get a fixed quote before any work starts.


    A typical business site takes 4 to 6 weeks from kickoff to launch. Larger custom builds and online stores usually take 8 to 12 weeks.


    It can if it's done carelessly. I map every old URL to a new one, carry over the content and metadata that's working and monitor rankings for 30 days after launch.


    Usually, because it's flexible, fast when built right and easy for you to edit. For ecommerce I also build on BigCommerce and other platforms when they're a better fit.


    No. I can write it, rework what you have or polish your drafts. Either way, every page gets optimized for search before launch.


    You can manage the site yourself or add a Website Care Plan for updates, backups, security monitoring and small edits each month.

    Web Design Pricing

    Fixed quotes before any work starts. Website builds are priced at typical industry rates for professional sites; SEO add-ons match my rates page.

    Website builds

    Campaigns

    Landing Page

    One high-converting page for ads or a launch.

    $1,000per page
    • Custom design, mobile first
    • Copy and form built to convert
    • Speed and on-page SEO
    • Conversion tracking installed

    Most popular

    Small business

    Business Website

    A complete site for service businesses.

    From$4,000
    • Up to 10 pages on WordPress
    • Keyword-mapped structure and on-page SEO
    • Schema, GA4 and Search Console setup
    • Editing walkthrough at handoff

    Growing brands

    Custom or Ecommerce

    Custom design, online stores and advanced features.

    From$8,000
    • Up to 25 pages or a product catalog
    • Custom design and page templates
    • Booking, membership or store features
    • Speed, SEO and tracking at launch

    Fixed quote up front

    You own the site

    SEO built in

    30 days of launch monitoring

    Add-ons and fixes

    Service
    Price

    Website Care Plan

    Updates, backups, security and uptime monitoring, plus up to 1 hour of edits a month.

    $150/mo

    Page Speed and Core Web Vitals

    Caching, image compression, lazy-loading and script cleanup, then a full retest.

    From $500starting price

    Site Migration SEO

    Redirect map, pre-launch checks, a post-launch crawl and 30 days of monitoring.

    From $2,000starting price

    Schema Markup

    Organization, LocalBusiness, Product, Article or FAQ, validated in Google's Rich Results Test.

    $350up to 5 pages

    GA4 and Search Console Setup

    Properties, verification, sitemap submission, conversion events and a simple dashboard.

    $400fixed price

    Local Landing Page

    One page per service or town, written and optimized.

    $300per page

    SEO services and prices are on the full rates page. For a website quote, send me a note or call 973.985.6930.

    Let's plan a site that ranks and converts

    Tell me about your business and goals, and I'll send a fixed quote with a timeline.

    All prices in USD. Monthly plans are month-to-month. Final quotes depend on scope.