Generative Engine Optimization
Ranking first means little when the AI answer above you cites someone else. I work on the retrieval layer: which sources get pulled into AI Overviews, ChatGPT and Perplexity, and why yours is not one of them.
AI Visibility Diagnostics
A straight read on where you stand in AI Overviews, ChatGPT and Perplexity for the questions that matter in your market, plus what is keeping your pages out of those answers.
A Second Opinion on Your SEO
If your agency still reports on blue links alone, they are measuring a shrinking surface. I audit what your team is doing against how search actually works in 2026 and tell you plainly where the gaps are.
The Mechanics of Being Found
My 2026 Ranking Factors Report looks at how Google’s visibility signals are evolving as traditional search and AI-driven answers continue to converge. The analysis separates the factors with real evidence behind them from the assumptions, recycled claims, and speculation that often dominate the conversation.
Ranking Velocity: How long new signals take to register, and which ones now move visibility fastest.
AI & Content Authenticity: How Google reads AI-assisted content, and what protects trust and topical authority when it does.
Authority & Citation Signals: Why link quality, brand mentions and engagement now decide who gets quoted in an AI answer, not just who ranks beneath it.
Engineering Better Visibility Across the Web
15+ years understanding how search systems discover, evaluate, rank, and recommend brands.
Selected enterprise work
While at Resolution Media · 2018 to 2020
Apple Careers
One global jobs portal, found and indexed correctly in more than 80 countries.
The challenge
Apple’s global jobs portal had to be discovered, rendered and indexed correctly across more than 80 country sites.
What I did
Fixed job schema, hreflang and dynamic rendering, and tightened structured data accuracy across every market.
The result
Stronger indexation and better visibility for key hiring categories worldwide.
- JobPosting schema
- hreflang
- Dynamic rendering
- Indexation
80+
country sites under one SEO strategy
hreflang cluster
While at Merkle | IMPAQT · 2014 to 2016
Comcast Xfinity
Local search at national scale, through an enterprise brand migration.
The challenge
An enterprise brand migration across millions of URLs, plus a nationwide push to win local search.
What I did
Ran technical architecture, redirect mapping and analytics continuity for the migration, and built out thousands of geo-targeted local pages.
The result
Local traffic up more than 250%. The local pages became the second-highest traffic section of the site, behind only the homepage.
- Local SEO
- Site migration
- Redirect mapping
- Crawl budget
250%+
traffic lift from local pages
0
domain equity lost across millions of URLs
local growth + 301 map
While at Resolution Media · 2018 to 2020
McDonald’s
Global SEO for one of the most recognized brands on earth, through a full redesign.
The challenge
A global brand site going through a redesign, with international scale and accessibility on the line.
What I did
Led enterprise SEO initiatives focused on international scalability, technical optimization and automation, and played a key role in the redesign’s ADA accessibility integration.
The result
SEO and accessibility built into the redesign itself, across international sites.
- International SEO
- Technical SEO
- Automation
- ADA accessibility
Global
SEO program across international sites
redesign QA
While at Searchmetrics · 2020 to 2021
Cazoo UK
Technical SEO for a fast-growing UK brand, built to scale with it.
The challenge
Keep a rapidly growing site fast, crawlable and well structured while it scaled across the UK market.
What I did
Directed the technical SEO engagement: Core Web Vitals, crawl efficiency, structured data and scalable internal linking frameworks, guided by Searchmetrics visibility analysis.
The result
Improved organic reach across the UK market during the brand’s rapid growth phase.
- Core Web Vitals
- Crawl efficiency
- Structured data
- Internal linking
Speed + crawl
tuned during a rapid growth phase
speed + crawl paths
While at Lowe Profero · 2016 to 2018
Got Milk?
A famous campaign, rebuilt as content that ranks, gets shared and earns authority.
The challenge
Turn an iconic campaign into digital content that could win in search, not just in ads.
What I did
Led SEO and content strategy. Built a 10x content framework and optimized on-page architecture, UX flow and multimedia assets.
The result
Significant growth in branded search and campaign traffic, with more reach, shares and authority.
- 10x content
- On-page architecture
- UX flow
- Multimedia SEO
10x
content framework built for search and sharing
10x content hub
01 / 05
Query Fan-Out Research
AI systems break one question into many hidden sub-queries. I map the ones your market triggers, and the sources currently answering them.
Keyword & Prompt Research
Keywords tell you what people typed. Prompts tell you what they meant. I research both, so pages earn clicks and citations.
Citations & Link Ecosystem
Links still carry authority, and unlinked brand mentions now carry retrieval weight. Both get built on purpose, not by accident.
Paid Search Advertising
Paid listings on Google Ads and Microsoft Advertising still reach buyers that AI answers route elsewhere. Useful cover while organic visibility rebuilds.
Sites Built to Be Parsed
Clean markup, real schema, fast pages. I build sites that both a crawler and a language model can read without guessing.
AI Overviews & Answer Engines
Tracking where AI Overviews, ChatGPT and Perplexity pull answers from in your market, and what it takes to become one of those sources.
Know the Cost Before We Start
Every plan and rate is published. Want numbers for your site? Get an instant quote.
Plans & pricing
Pick your starting point
Monthly plans, audits and fixed-price fixes for Google and for AI answers, all listed with their rates. Month-to-month, no surprises.
Instant quote
Your estimate in a few minutes
Mix any monthly plans and one-time services. You will see estimated monthly and one-time totals before you request a tailored quote.
Estimates run on the conservative side. Final pricing is flexible once we know your scope.
The Research Behind the Strategy
Research, analysis, infographics, and articles I’ve written to better understand how modern search visibility actually works.
Web Visibility Wisdom
If AI can't find you, understand you and trust you, it won't recommend you.
Keywords tell you what they typed. Intent tells you what they meant. Fan-out tells you what they'll ask next.
Be a thing, not a string. AI remembers entities, not keywords.
The click isn't dead. It just has to be earned twice.
Schema is the business card you hand to every machine that reads your site.
If Googlebot can't reach it and AI can't parse it, it doesn't exist.
Good SEO grows quietly. Then all at once.
