Google Ads (PPC) Management

Google Ads (PPC)

Stop Paying for Clicks That Never Convert

Most Google Ads accounts leak money through loose keywords, weak tracking and landing pages that don't convert. I fix the leaks first, then scale what's profitable. You keep full ownership of the account.

Request a PPC quoteCall 973.985.6930

0%

markup on your ad spend

100%

your account, your data, your history

Weekly

optimization on every plan

SEO + PPC

data shared so both channels cost less

How I'll Make Your Ad Budget Work Harder

Better Google Ads results rarely come from spending more. They come from spending smarter. Here's what I focus on.

  • Tracking first
    • Optimize for leads and sales, not clicksGoogle's bidding is only as smart as the data you feed it. Before touching bids, I make sure every call, form and purchase is tracked, with enhanced conversions and offline imports where they fit, so Smart Bidding chases real revenue.What I doGoogle Ads and GA4 conversion trackingCall tracking and enhanced conversionsOffline conversion imports from your CRMLead quality feedback loops
  • Intent-based structure
    • Match every search to the right ad and pageI group campaigns by buyer intent, keeping urgent, research and brand searches apart, so each gets the right budget, message and landing page. Better relevance raises Quality Score and lowers what you pay per click.What I doCampaigns organized by intent and serviceTightly themed ad groupsBrand and non-brand separatedLocation and schedule targeting that fits your business
  • Cut wasted spend
    • Stop paying for searches that never buySearch term reports often show spend going to irrelevant queries. I review them every week, build negative keyword lists and tune match types so your budget goes to searches that convert.Google keeps widening which searches can trigger your ads, much like the query fan-out behind AI answers, so tight guardrails matter more every year.What I doWeekly search term reviewsShared negative keyword listsGuardrails on broad matchPlacement exclusions for Display and Performance Max
  • Ads and landing pages
    • Win the click, then win the leadStrong ads earn the click and the landing page earns the lead. I research competitor offers with search operators, then write and test responsive search ads and build focused landing pages with one clear action, fast load times and trust signals.Need a page built? See my web design services.What I doResponsive search ad testingSitelinks, callouts and call assetsDedicated landing pages for key servicesA/B tests on headlines, offers and forms
  • Bidding and budget
    • Scale what's profitableOnce tracking is solid, I pick bid strategies that match your goals, from maximize conversions to target CPA or ROAS, and shift budget toward the campaigns, locations and hours that produce the cheapest leads.What I doSmart Bidding strategy and targetsBudget pacing and reallocationPerformance Max with brand exclusionsRemarketing to warm visitors
  • SEO and PPC together
    • Use one channel to make the other cheaperPaid search shows which keywords convert, which helps SEO pick its targets. Organic rankings show where you can safely spend less on ads. With one strategist on both, there's less overlap and a lower total cost per lead.What I doPaid and organic keyword overlap reviewConverting ad keywords fed into SEOBid changes where you already rankOne report across paid and organic

    How We Get Started

    Fix the data, fix the structure, then optimize every week.

    1. 01

      Audit

      Week 1

      Account structure, tracking, search terms and wasted spend reviewed.

    2. 02

      Fix tracking

      Week 2

      Conversions, call tracking and GA4 set up and verified.

    3. 03

      Rebuild and launch

      Weeks 2 to 4

      Campaigns restructured, negatives added, new ads and landing pages.

    4. 04

      Optimize

      Every week

      Search terms, bids and budgets tuned, with a monthly report.

    Why Work With Me

    Straightforward PPC management with no hidden fees.

    No markup on ad spend

    You pay Google directly. My fee covers management, never a hidden cut of your media budget.

    You own the account

    Your Google Ads account stays in your name with its full history, even if we part ways.

    Search expertise on both sides

    15+ years in organic search means I understand intent, landing pages and Quality Score.

    Click quality matters

    I've studied fake clicks and engagement manipulation, so I watch for junk traffic and exclude bad placements.

    Clear reporting

    Cost per lead, conversion rate and return on ad spend, explained in plain English, not the inflated vanity metrics platforms like to show.

    Month-to-month

    No long contracts and no setup fee on existing accounts.

    Most clients combine two or three services. These work especially well alongside this one.

    SEO

    Search Engine Optimization

    Technical, content and link work that compounds month after month.

    Web design

    Web Design

    Fast, SEO-ready websites built to turn visitors into leads.

    Social

    Social Media Marketing

    Social media that builds real demand, not just likes.

    Local

    Local SEO

    Win the map pack and local results in your service area.

    All plans and pricingSEO plan finderAbout Jourdan RomboughContact me

    Frequently Asked Questions

    It depends on your market and what a lead is worth to you. Many local service businesses start between $1,500 and $5,000 a month in ad spend. I'll estimate clicks and leads for your keywords before you commit.

    No. You pay Google directly for ad spend, and I charge a separate management fee. There's no markup on your spend.

    Ads can drive leads within days of launch. Expect the first 30 to 60 days to go into tightening tracking, negatives and bids, and costs usually come down as the data builds.

    No. Management is month-to-month. A new account build is a one-time project, and existing accounts have no setup fee.

    Yes. Microsoft Ads is included from the Growth plan up and YouTube on Pro. Meta and LinkedIn ads are covered under paid social on my social media page.

    PPC brings leads now, and SEO lowers your cost per lead over time. Most businesses do best with both, and running them together lets each channel's data improve the other. See my SEO services.

    Google Ads Pricing

    Priced at typical industry rates for PPC management. Ad spend is paid directly to Google, with no markup.

    Monthly management

    Up to $5,000 spend

    PPC Starter

    Local and smaller accounts.

    $750/mo
    • Ad spend up to $5,000 a month
    • Search campaigns and call ads
    • Weekly search term and bid optimization
    • Conversion tracking checks
    • Monthly report

    Most popular

    $5,000 to $15,000 spend

    PPC Growth

    Growing accounts ready to scale.

    $1,500/mo
    • Ad spend from $5,000 to $15,000 a month
    • Search, Performance Max and remarketing
    • Microsoft Ads included
    • Ad and landing page A/B testing
    • Monthly strategy call

    $15,000+ spend

    PPC Pro

    Larger, multi-channel accounts. $2,500/mo minimum.

    12%of ad spend
    • Ad spend over $15,000 a month
    • Search, Shopping, Performance Max and YouTube
    • Offline conversion imports
    • Bi-weekly calls and a quarterly roadmap

    Month-to-month

    No markup on ad spend

    You own the account

    Monthly reporting

    One-time PPC services

    Service
    Price

    Google Ads Account Audit

    Structure, tracking, search terms, wasted spend and a prioritized fix plan.

    $750fixed price

    New Account Build

    Keyword research, campaign structure, ads, assets and tracking for a new account.

    $1,000fixed price

    Conversion Tracking Setup

    Google Ads and GA4 conversions, enhanced conversions and call tracking.

    $500fixed price

    PPC Landing Page

    A focused, fast landing page built for one campaign or service.

    $1,000per page

    Hourly PPC Consulting

    Account questions, team training or a second opinion on your current agency.

    $150/hr

    Running SEO too? Those services and prices are on the full rates page.

    Find out where your ad budget is leaking

    Tell me about your account and goals, and I'll recommend where to start, from a one-time audit to full management.

    Request a PPC quoteCall 973.985.6930

    All prices in USD. Monthly plans are month-to-month. Final quotes depend on scope.