SEO Audit Examples (of my own sites)
Optimization Theory · SEO audit hub · October 2026
Three sites. One honest audit.
Full technical, content, authority and AI-search audits of optimizationtheory.com, vuss.io and infographi.ac, built from site crawls, Search Console and the DataForSEO API. Every report includes a scored issues register, a 6-month roadmap and a week-by-week fix timeline.
01 · The reports
Pick a site
Each card opens the full interactive report: charts, live SERP checks, Lighthouse runs, competitor benchmarks and every fix with its evidence.
No authority yet
Real expertise on the page, but 13 ranked keywords, none in the top 10, and a backlink profile swamped by an October junk-link flood.
- About 1,669 junk referring domains arrived in the October 2026 flood
- 72 junk URLs listed in the sitemap
- Strong, original long-form content ready to rank once authority follows
Promising, fragile
The only site with real traffic: 217 keywords, 38 in the top 10. But one Where's Waldo page carries 98% of it, and the image pages load like bricks.
- Garbage Pail Kids guide transfers 340 MB on mobile, 54.5 s to paint
- 45 of 54 referring domains are casino, pharma and PBN spam
- 42 Waldo keywords on page two: the cheapest traffic on the site
Built, not yet found
A real library of 165 infographics that search barely sees: 20 keywords, none in the top 20, and one independent link.
- Six URLs split the submission topic; the best one canonicalizes to a 404
- Boy Scouts guide: 14.1 MB and a 47.1 s mobile LCP
- About 100,000 monthly searches match pages already published
02 · Side by side
Pillar scores compared
Seven weighted pillars, scored 0 to 100 from the evidence in each report. Backlinks and visibility carry 20% each.
| Pillar | optimizationtheory.com | vuss.io | infographi.ac |
|---|---|---|---|
| Technical health15% |
58
|
70
|
45
|
| On-page SEO10% |
66
|
52
|
35
|
| Content & architecture15% |
60
|
62
|
48
|
| Page experience10% |
38
|
20
|
30
|
| Backlink authority20% |
10
|
15
|
5
|
| Organic visibility20% |
4
|
45
|
8
|
| AI search (GEO)10% |
25
|
40
|
20
|
| Overall score |
33
|
43
|
25
|
03 · Patterns across the network
What all three have in common
The same four problems show up on every site, so fixing them once as a system pays off three times.
Authority is the bottleneck
Across 1,736 referring domains, only 8 are independent editorial links. Backlink authority is the lowest-scoring pillar on every site.
Images sink page speed
Image-heavy templates on all three sites take 14 to 55 seconds to paint on mobile. The two text-led pages tested load in under 4. Thumbnails, WebP, srcset and lazy-loading fix all three the same way.
The sites compete with each other
Six articles and tools are published on two of your domains at once. Give each piece one home and link across instead.
AI answers skip you
Nearly every target search now shows an AI Overview, yet AI answers cite the three sites just 5 times in total. Answer-first summaries and text versions of visuals are the shared fix.
