Turning Online Conversations into Actionable Strategy
Advanced AI analysis of YouTube video transcripts and thousands of comments, providing a complete picture of audience sentiment, ideological leanings, and engagement dynamics. It doesn’t just measure opinions. It uncovers the narratives, biases, and emotional drivers shaping public discourse.
Demo Interface
Analyze Video Comments
Enter a YouTube URL to see how the analysis works
DEMONSTRATION PURPOSES ONLY
Contact me for if you would like me to run a report for you.
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AI Processing
Powered by Claude Sonnet 4, GPT-4, and GPT-5 for precision sentiment scoring, political leaning detection, persona mapping, and sarcasm detection. Goes beyond “positive vs negative” — spotting irony, sincerity, or performative responses.
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Real-Time Automation
Once a URL is submitted, a webhook triggers Make.com, which launches an Apify scraper. The scraper extracts thousands of comments plus the full transcript, giving AI context to separate real insight from noise.
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Instant Reporting
Structured results are converted into a clean HTML dashboard in real time — no refresh, no redirect. A permanent copy is automatically saved to Google Drive for sharing and revisiting.
Discover how professionals leverage YouTube sentiment analysis across industries
📰 Political Media Analysis
Track how audiences respond to news coverage, detect perceived bias, and map ideological lean trends.
Example: Did viewers agree with a journalist’s framing, or reject the narrative being pushed?
⚡ Measuring Controversy
Instantly visualize polarization and see which issues divide or unite viewers.
Example: Did the audience split along political, emotional, or moral lines?
📈 Creator Feedback Analysis
Go beyond views and likes to measure emotional impact, detect churn risks, and benchmark against previous videos.
Example: Is a new series being received more positively than older content?
🎭 Audience Persona Profiling
Segment viewers into Enthusiasts, Critics, Skeptics, or Explainers, and track how each group engages.
Example: Are positive comments coming from experts or casual fans?
📹 Influencer Apology Videos
Differentiate sincerity from performative damage control.
Example: Did fans accept a YouTuber’s apology, or call it fake?
💣 Public Backlash & Brand Cancellations
Separate short-lived outrage from sustained reputation damage.
Example: Did a boycott create temporary noise or a lasting shift in sentiment?
🗳️ Heated Political Debates
Measure which arguments resonate, which flop, and who actually shifts minds.
Example: Track which debate points moved public opinion in real-time.
🎤 Celebrity Interviews & Podcasts
Analyze perception changes post-interview.
Example: Did a controversial guest on Joe Rogan gain sympathy or reinforce distrust?
🎬 Film, Show & Trailer Releases
Dissect hype vs disappointment in fan reactions.
Example: Measure genuine excitement versus manufactured marketing buzz.
Our automated three-step process delivers comprehensive audience insights
1
🛰️ Data Collection
Automated scraping of thousands of recent comments + full transcripts. Provides a complete conversation snapshot with context.
2
🧠 AI Processing
A multi-model pipeline (Claude 4, GPT-5) analyzes sentiment, political alignment, fact-checking, clustering, and emotional tone. Detects agreement/disagreement, bias, sincerity vs irony, and manipulation patterns.
3
🧩 Report Generation
AI outputs structured results converted into interactive HTML5 dashboards and permanent Google Drive reports. Reports include executive summaries, timelines, sentiment charts, political breakdowns, and persona clusters.
🔴 Webhook: “Start the Engine”
💥 Custom Webhook
Triggers the entire scenario with a YouTube video URL + selected model (🟠 Claude branch or 🟢 GPT branch)
Think of this as pressing the “Analyze” button
🔵 Apify: Scrape Comments
Run Actor: YouTube Comments Scraper
Crawls the YouTube video’s comments section
Pulls over a thousand high-engagement comments
Structured, reproducible scraping = clean input for AI
🔵 Apify: Get Comments
Fetch Dataset Items
Pulls cleaned comment data from the completed Actor
Output format: JSON
🔵 Apify: Scrape Transcript
Run Actor: YouTube Transcript Scraper
Extracts full transcript from video using a headless browser
🔵 Apify: Get Transcript
Fetch Dataset Items
Pulls the transcript as JSON with clean formatting
🟠 Claude Transcript Summary
🟢 GPT Basic Transcript Analysis
🟢 GPT Advanced Transcript Analysis
🟠 Claude Fact Checking
🟢 GPT Basic Comments Analysis
🟢 GPT Advanced Comments Analysis
🟣 Tools: Prepare Transcript
Set Variable: Stores transcript text for AI input
🔁 Router: “Choose Your AI Fighter”
🔀 Basic Router
Sends the workflow to either:
🟠 Claude branch if model = claude-3-opus
🟢 GPT branch if model = gpt-4.5-preview
🟠 Claude Branch
Create a Prompt
Uses structured prompt to generate a full HTML intelligence report
Includes sentiment, political analysis, top quotes, theme clusters, etc.
🟣 Tools: Claude Output Formatting
Set Variable: Saves Claude’s raw HTML output
Text Aggregator: Cleans it up for Drive upload
🟡 Google Drive + Docs (Claude)
Upload HTML to Drive: Saved to: CLAUDE REPORTS/HTML
Create Google Doc: Saved to: CLAUDE REPORTS/DOCS
🔴 Webhook Response
Returns the full HTML report directly in-browser (for preview in plugin)
🟢 GPT Branch
OpenAI GPT
Create Completion
Same logic as Claude: runs your structured prompt, returns HTML report
Set Variable: Saves GPT’s response
Text Aggregator: Formats it for file upload
🟡 Google Drive + Docs (GPT)
Upload HTML to Drive: Saved to: GPT REPORTS/HTML
Create Google Doc: Saved to: GPT REPORTS/DOCS
🔴 Webhook Response
Returns GPT’s HTML report directly to browser/plugin for instant view
Each report includes 12+ sections of structured intelligence
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Introduction & Methodology
Detailed explanation of data collection methods, AI models used, and analysis scope for transparency. This section outlines the tools, sources, and scraping methods used to generate your report — including the AI model (Claude or GPT) and the scope of comment data reviewed.
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Executive Summary
A concise, readable overview that distills the most important insights from the entire analysis. You’ll see overall sentiment trends, political leanings, and key takeaways — perfect for quick decision-making or client presentations.
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Sentiment & Political Alignment Overview
Engaging visual charts (pie, bar, and diamond graphs) break down how your audience feels — emotionally and ideologically. This section shows not just whether comments were positive or negative, but also where they fall on the political spectrum.
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Thematic Analysis
Discover what people are actually talking about. This section highlights recurring phrases, emotional triggers, and central discussion points. Topics are color-coded by tone — including support, criticism, sarcasm, and uncertainty — giving you instant context.
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Audience Personas (Comment Clusters)
Understand the types of people interacting with your content. The AI segments your audience into personas like Enthusiasts, Skeptics, Critics, and Explainers — offering insights into how different groups are engaging and what drives their reactions.
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Authenticity & Trust Signals
How real are these comments? This section evaluates patterns of spam, echo-chamber behavior, and comment authenticity. See which opinions feel grassroots — and which might be part of a narrative push.
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Fact-Checkable Claims
The AI flags claims in the comment section that raise red flags or contain factual errors. This helps identify misinformation, manipulated narratives, or viral inaccuracies that may require moderation or clarification.
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Engagement Quality Analysis
Not all comments are created equal. This section measures depth, tone, and originality — surfacing the most insightful contributions vs. low-effort spam. Great for creators who care about community health and quality conversation.
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Timeline of Reactions & Comment Flow
View comment activity over time. Track spikes in engagement, sentiment shifts during key moments, and how opinions evolve across the video’s timeline — presented in line and bar graph form.
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Comment Format Breakdown
Explore how people are communicating. This section categorizes comments into formats — such as questions, memes, arguments, and story-based anecdotes — helping you decode not just what was said, but how it was delivered.
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Key Insights & Narrative Patterns
Let the AI do the thinking for you. This section synthesizes major patterns and connections across all data — giving you a strategic summary of themes, emotional drivers, and psychological clusters.
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Actionable Recommendations
Turn insight into action. Based on the analysis, this section delivers practical tips for content strategy, audience targeting, and trust-building. Ideal for creators, marketers, or political strategists looking to make informed moves.
This tool is currently in alpha development with limited access
Alpha Development
The tool is currently in alpha with limited access. Reports are actively refined and improved with each run.
📧 Request a Custom Report
Send your YouTube URL and analysis requirements to jourdan@optimizationtheory.com.
🔔 Join the Beta Waitlist
100 free early access slots will open soon. Enter your email to join the notification list.
We’ll only email you when the beta version is ready – no spam, ever!
Please review these details about the analysis system
⚠️ Disclaimer
Results are based on public comments and automated AI analysis. While highly accurate, interpretation includes subjectivity. Use reports for informational and research purposes.
