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I’m Jourdan Rombough

SEO Tactician & Web Visibility Expert

White Hat SEO Professional & Black Hat Educated

Analytics enthusiast making data-driven decisions

SEO Tip #1: Embrace usability — user Behavior is an important ranking signal.

SEO Tip #2: REMINDER: SEO is not a business model, but can be an extremely powerful tool.

SEO Tip #3: Target the keyword, optimize the intent.

SEO Tip #4: Optimize for the click, as much as the keyword.

SEO Tip #5: Most Importantly . . . Adapt or be irrelevant!

About Me
About Me

Welcome! I had thought of a hundred ways to begin this: a pun, a poetic gesture, a curious statement of transcendental philosophy… Each had merit but time (and character space) are precious commodities so it’s best I be frank. I love the concept of anything Digital. I am passionate about my career because it aligns so well with my core interests.

I also take passion in my hobbies and interests, such as flying R/C Drones and doing card magic. I like philosophizing, people watching, stargazing, wordsmithing, technology, and human potential. I get sustenance from helping others, the occasional boogying down, and geeking out. I also am a father to an amazing little girl who is the center of my world. I appreciate your visit to my website and hope it provides you with everything you need.

Enjoy!

  • Employment: Searchmetrics
  • Location: Montclair, NJ
  • Mobile: (973) 985-6930
Download My Resume
Experience
March 2021 - PRESENT
SEO GROWTH & STRATEGY EXPERT | Searchmetrics

Searchmetrics is an industry leader in the SEO & Digital Marketing Space. Offering Award Winning SEO Software and in depth case studies published and referenced worldwide.

  • Official SEO Expert of the UK Division
  • Grow and manage their UK DSG Group
August 2018 - March 2019
ASSOCIATE DIRECTOR, SEO | Resolution Media, IL
  • Lead McDonalds SEO Strategy
  • Managed 4 person team & oversaw 7 clients
  • Pitched & won technical SEO content
  • Lead Voice SEO pitches for Alexa &Google Home. strategy,grew revenue
November 2017 - July 2018
SEO CONSULTING | Self Employed - NJ/NY
  • Managed 3 clients SEO Strategy
  • Oversaw holistic visibility strategy for SEO, PPC, & SMO
  • Project managed website redesign
March 2017 - November 2017
SEO GROWTH & ANALYTICS MANAGER | The Ladders, NYC
  • Implemented schema markup to rank Ladders in Google Jobs
  • Lead multiple content strategies that improved visibility
  • Improved indexation and traffic through redesigning navigation
February 2015 - March 2017
ASSOCIATE DIRECTOR, SEO | Lowe Proferro, NYC
  • Grew small SEO team of two people into a full SEO staff of nine
  • Lead efforts of upgrading SOPs and Standardizing Reporting
  • Clients: Kaiser Permanente, CFA Institute, Milk Pep (Got Milk)
September 2013 - February 2015
SENIOR SEO MANAGER | Merkle Inc., NYC
  • Planned & oversaw Comcast SEO account & 3 strategists
  • Put together / rolled out a successful Local SEO Strategy
  • Assembled a custom content strategy targeting Answer Box Keywords
August 2012 - September 2013
SEO & PRODUCT MANAGER | We Women, NYC
  • Contract job to design and roll out on line woman’s magazine
  • Designed internal linking tool that improved sitewide rankings
  • International SEO utilizing HREFLANG markup
Education
1996 - 1998
BARD COLLEGE | Great Barrington, MA
  • Computer Science & Pharmacology
  • Accepted into College early at the age of 16
1998 - 2000
CHUBB INSTITUTE | Parsippany, NJ
  • Hardware & Software Troubleshooting
  • Passed MCSE & A+ Certified Before Graduating
CERTIFICATIONS
  • Google Analytics Qualified (GAIQ)
  • BrightEdge Certified Professional
  • Bing Accredited Professional
Notable Acheivments
COMCAST LOCAL STRATEGY

Lead the development of Comcast’s Local Strategy and assisted implementation with their dev team. Local pages became second largest driver of organic traffic to site; largest being the homepage.

JOB LISTING SCHEMA MARKUP

Lead two large projects that greatly improved site visibility: Implementation of Job Schema to across a 1M page job listing site to capitalize on Google Jobs Knowledge Graph. Also redesigned site navigation to improve Page Authority and Indexation

SITE MIGRATIONS & REDESIGNS

Have lead McDonald’s, Canyon Ranch, & Kaiser through ADA compliance, working with client’s dev teams through website migrations & redesigns to minimize loss in organic traffic & ADA Compliance

Knowledge
  • Strong understanding of technical SEO with a useful ability to break down complicated concepts into layperson terms
  • Experienced approach to Project Managing multiple projects & teams using agile, waterfall, or scrum frameworks
  • Holistic multi-channel SEO approach, encouraging cross-team collaboration to maximize results
  • Data driven approach to problem solving & identifying difficult issues via Google, Adobe, & other analytical tools
  • Highly experienced with creating detailed reports & visual presentations for client education
  • Video Optimization, App Store Optimization (ASO), and Landing Page Optimization
  • Building SOWs and Pitching clients to improve spend
  • Diligently dedicated to keeping pace with the quickly evolving landscape of SE O's technology and best practices; through actively mentoring & educating others
NOTABLE CLIENTS

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Jourdan's Portfolio

LinkedIn Recommendations
Roman Prokopchuk
Roman Prokopchuk
Top 100 Podcast Host | Digital Marketing Veteran
Jourdan is an intelligent digital marketing professional which strived to deliver great results for his client portfolio by using the most up to date strategies and best practices to drive success. He has expanded his digital marketing skill set and constantly looks to innovate and grow as a professional.
Shawna Rose DeLuca
Shawna Rose DeLuca
Certified Scrum Master | Digital Project Manager
Jourdan is a true professional. I learn something new from him at every meeting. Jourdan is able to look at your digital needs holistically and then make the proper changes to enhance your customer's digital experience. He is able to juggle multiple requests simultaneously and always deliver results. I thoroughly enjoy working with Jourdan.
Jennie Malloy
Jennie Malloy
Attorney Well-Being Advocate | Public Speaker | Executive Wellbeing Coach
I came in with little to no background on SEO. Jourdan prepared a thorough report of my site, and how I could improve upon it. He guided me through the inner workings of SEO in a clear, concise manner, and gave easy effective steps to take to improve the hits on my site and improve my visibility. He's professional, personable, and innovative in his approach. I'd highly recommend him for anyone looking to yield outstanding results while working with someone who is passionate about his work and committed to going above and beyond his clients' needs.
Cary Carr
Cary Carr
Editorial Writer
Jourdan was an excellent manager at Wewomen Inc. He was able to successfully oversee the startup of a new website with growing content while also managing a team of editors and writers, myself included. Jourdan's web skills were indispensable when it came to boosting the site's visibility, which was evident in our weekly reports. He not only supervised my group of editors, but also gave us daily pointers on SEO writing, ensuring that we could maintain the success of the site while also building our own blogs and freelance writing.<br /> <br /> Beyond that, Jourdan was simply a pleasure to work with. He took everyone's opinions and ideas into consideration and ensured that communication was always open. Any company would be lucky to have Jourdan working with their team.
Christiana Yiallourides
Christiana Yiallourides
Senior Storyteller | Comcast NBC Universal
Jourdan and I worked closely in implementing his SEO strategy on Healthguru.com. As a content producer I appreciated his ability to balance out our editorial guidelines with his SEO recommendations. He brought much-needed changes to our back-end and to our code and was very instrumental in bringing our site up to standard. He also excelled in identifying issues and bringing the right people together to fix them. He would be a valuable asset to any tech staff.
Seth Friedman
Seth Friedman
UX & Product Design Lead
The skills that Jourdan brings to the table are crucial assets to any design and development team. His knowledge of SEO, marketing, social media, technology trends and design were cornerstone contributions to the products that we worked on, and he could always be counted on to provide fresh ideas and objective feedback during brainstorming sessions. He contributed valuable insights that could be incorporated seamlessly into new product designs and his creative problem solving skills provided our team with crucial fixes and solutions to design problems. In addition to his valuable skill set, Jourdan is a fun, affable, interesting guy who I always looked forward to hanging out with each day.
Contact info
Phone

(973) 985-6930

Email

jourdan@optimizationtheory.com